Our Mission: Your Innovation

Vision & Logic helps software teams develop products that go beyond easy to use and move into the realm of delightful. We offer user experience design consulting services tailored to fit your team and your customers.

Whatever your domain - medical, financial, consumer, scientific, mobile, social networking, legacy, or emerging technology, we help you get your project on track and moving forward.

We've been here since the era of the GUI fat client, to the first simple web applications, to highly complex web applications, to today's 
multi-platform world of mobile, bricks and 
mortar AND web. When the next advance 
breaks, we'll be there for that too.

Our only goal: To help you connect with your customers in the most creative and effective ways possible.

Matt Belge has been a User Experience Designer since before the term existed. With an undergraduate degree in Electrical Engineering from Syracuse University and graduate work in Fine Arts at the Massachusetts College of Art, Matt believes that art and engineering can work synergistically to form great user experiences.

He founded Vision & Logic in 1993 after working in the same human factors group at Sun Microsystems that included Bruce Tognazzini and Jakob Nielson.

Matt has been a Group Director of User Experience at Digitas LLC and Artist in Residence at First Person, Inc. (inventors of the Java language). Matt is a former president of BostonCHI, a local ACM chapter for professional user experience designers with over 200 members. He has lectured at leading universities, including Boston University and Harvard.

Matt created Vision & Logic to help clients articulate the intuitive and the rational into a cohesive customer experience.

User Experience Design Services

Strategy
All great products start with a great strategy,
Let us help you make sure your customer is at
the center of yours. Using proven research techniques and drawing on twenty years of experience,  Vision and Logic can help inform
your customer experience strategy.

Interaction Design
We help devise the key mechanisms and
techniques that your users will use to interact
with your system. Working with your team, we conduct brainstorming sessions, create sketches, wireframes, story boards, prototypes, flow diagrams, site maps
and other techniques to articulate how it will all come together.

Usability Testing
We have conducted numerous customer studies to get at the core issues and provide guidance for amplifying the good and fixing the not so good. Let us help you devise the best testing methodology for your product.

  

Products that we have designed have won many awards including two PC Magazine Editor's Choice Awards and one CNET Editor's Choice Award.

I've chosen to work with Matt at every job I've had in the past 15 years (at Ziff-Davis, Digitas, and Fidelity Investments). As a designer, he manages to combine big-picture focus on real people and their priorities with real attention to detail. Matt's depth of experience and insight are matched by his boundless good humor and enthusiasm. They don't come any better than Matt.
- David Rollert, SVP at Digitas LLC, VP Design at
  Fidelity

I have worked with Matt on many projects over the years. He is one of the few who truly "get it" in terms of designing elegant and simple solutions to complex problems. He is not only able to quickly deliver high quality work, he is easy and enjoyable to work with too.
- Doug Gibson, Director, User Centered Design at
  Symantec

Matt brings together all of the right disciplines of psychology, economics, anthropology, and of course, sharp design, to be one of the finest Customer Experience Designers I have worked with. His skill at digging into complex businesses, his calm in dealing with volatile clients, and his insights about what will drive a real breakthrough are extraordinary. You will learn much from working with Matt, and will be very impressed by the output.
- David Edelman, EVP at Digitas LLC

 

Clients

American Express
AT&T
Athena Health
Centage
Citizen's Bank
Copanion
Crowe Paradis
Dell
Digitas LLC
FedEx
Fidelity
First Person
Franklin Covey
Hewlett Packard
IBM
Infosys
Innerscope
Keithley Instruments
Kurzweil Medical
Lernout and Hauspie
Lexia
Lotus
Mass Mutual
Member Solutions
Morgan Stanley
Motorola
New England Wildflower Society
NewsEdge
Scansoft
Symantec
Sun Microsystems
Swiss Air
Tank Design
TapNTap
Thomson Financial
US Healthcare-Ingenix
Xerox

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I've seen Matt's work for almost ten years, as a client at the first broadband Internet service, when he did pioneering work on multiple web interfaces. Since then I've been an enthusiastic fan. Matt puts it all together -- design, scholarship, usability expertise, persuasion, and GETTING IT DONE. He's highly recommended and potential clients can feel free to contact me for a reference.
- Doug Hardy, Director at MediaOne,
   and author of Six Fudamentals to
   Building a Lifelong Career

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